What standard unit is used to measure the baud rate of digital transmissions?

The baud rate of digital transmissions is measured in bits per second. This unit represents the number of bits (binary values of 0s and 1s) that a transmission medium can send or receive in one second. Since data in digital communications is transmitted as discrete signals, the baud rate essentially gives a direct indication of how quickly data is being transmitted over that medium.

In the context of data communications, baud rate and bits per second are often closely related; however, they can differ if multiple bits are transmitted in each signal element (pulse). Nevertheless, when simply referring to the baud rate in terms of standard measurement, bits per second is the most commonly accepted unit. It encapsulates the speed of the data transmission clearly, which is crucial for understanding how efficiently data can be exchanged in digital communication systems.